Cummins | 50th Anniversary Customer Gala

Project Overview

PixSpark designed the Cummins 50th Anniversary Customer Gala in China, celebrating the brand’s legacy and future vision under the theme “Power Onward”.

Challenge

The key challenge was balancing corporate heritage with future innovation while strengthening relationships with key clients.

Creative Strategy

The concept centered on “power” as a narrative framework, translating industrial energy into spatial and experiential design elements.

Experience Design

The venue was structured around ceremonial and technological storytelling:

· A large-scale “50” installation at the entrance

· Circular light structures symbolizing energy flow

· Heritage zone showcasing company milestones

· Technology zone highlighting new energy solutions

· Gala dining space integrating networking and brand storytelling

Impact

The event reinforced Cummins’ leadership in the power solutions industry and deepened engagement with key clients.