The Freshjoy Singapore launch was built around the concept of “freshness as experience,” combining natural aesthetics with technological clarity to communicate product innovation.

The design aimed to translate Freshjoy’s “Four-Dimensional Fresh-Locking” technology into a spatial experience for attendees.

Sponsored by Heineken, this F1-themed pop-up centers on the concept of “More than a race”, creating an immersive racing experience that blends Heineken’s brand culture with the spirit of Formula 1.

Samsung’s QLED 8K TV is defined by its ultimate picture quality and immersive viewing experience. This pop-up store centers on the theme “Immersed in Reality, As It Appears”, creating a brand space that combines technology showcases, interactive experiences and scene-based immersion.

Given the limited space at the auto show, PixSpark designed an immersive booth for Lotus centered on technology and power.

This launch event for Samsung home appliances integrates advanced visual technology with product presentation. The creatively designed stage delivers striking naked-eye 3D visuals to fully demonstrate the brand’s technological strengths and product highlights.

The main stage adopts an angled LED backdrop, with a suspended LED cube installed at the corner. Combined together, they form an immersive naked-eye 3D system.

Heineken, this Shanghai ATP Masters 1000 event is themed “Path of Champions, Share the Star Moment”, blending the elegance and energy of tennis with Heineken’s brand culture to create an immersive viewing experience.The design features Heineken’s signature green as the primary color, complemented by tennis court blue and vibrant red. Large tennis balls, rackets, scoreboards and other elements recreate the authentic tournament atmosphere.

The Classy Kiss Global Distributors Conference takes “Stay True to Roots, Innovate for the Future” as its theme. Adopting pure white and champagne gold as main colors, the venue presents a premium and natural lifestyle atmosphere, interpreting the brand’s dedication to quality and pursuit of long-term development.

The 2024 SK ZIC Lubricants New Product Launch and Dealer Conference is themed “Renewal · Set Off with ZIC”. The design uses the brand’s signature red and white tones to create an immersive atmosphere that balances business professionalism with dynamic energy, embodying the brand’s vision of “renewed upgrade, reignite the dream”.

As the founder and leading player in global radiation therapy, the exhibition hall adopts a minimalist white tone, combined with sleek lines and futuristic lighting, delivering a serene, professional and forward-looking atmosphere that fits the characteristics of the medical industry.

Samsung W24 is positioned as a high-end business flagship smartphone. The global launch event features a stage design focused on technological texture and grand visuals, fully aligned with the product’s premium positioning to build a modern and dynamic event space.

PixSpark designed the Cummins 50th Anniversary Customer Gala in China, celebrating the brand’s legacy and future vision under the theme “Power Onward”.

PixSpark designed the Singapore launch event for Huawei’s sports audio product line under the campaign platform “GO GET IT”, creating an immersive urban sports experience.

Orion’s products are widely available in supermarkets and convenience stores. To boost market recognition and consumer acceptance of its newly launched items, the brand rolled out multi-scale offline promotion campaigns in large, medium and small retail scenarios, integrating product display, tasting experience and on-site sales to accelerate new product penetration.

With South Korea hosting the 2025 APEC Summit and China set to take over the 2026 APEC presidency, the Korea Tourism Organization joined hands with Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports to commission PixSpark for the full planning and spatial design of the offline APEC Korea Cultural Week in Shenzhen. The project aims to showcase China-South Korea friendly cooperation and smooth APEC handover through diversified cultural exchange experiences.

PixSpark developed a multi-phase annual brand campaign for Russian Crab Group to strengthen its positioning in the Chinese market. The project redefines consumer perception of frozen seafood through immersive spatial storytelling.

Designed for Samsung’s new 8K TV lineup, this launch event centers on immersive scenario-based experience, creating dedicated presentation spaces for three distinct product series. The design leverages innovative stage structures and LED technology to seamlessly integrate each product with its ideal setting.

To showcase Lotus’ racing heritage, superior performance and iconic design, the brand hosted a test drive event for media and industry leaders at a professional F1 circuit. PixSpark delivered a full brand experience design covering two core areas: the track and the VIP lounge.

Sponsored by Heineken, this F1-themed pop-up centers on the concept of “More than a race”, creating an immersive racing experience that blends Heineken’s brand culture with the spirit of Formula 1.

The design uses track gray as the base, complemented by Heineken’s signature green, racing red and dynamic blue. Replicated F1 circuits, checkered flags, tires and other elements are integrated to recreate an authentic racing atmosphere.

This launch event for Jung Kwan Jang Everytime is themed “Everytime Wellness Pavilion, Keep Your Best State with E”, creating an immersive healthy lifestyle experience that embodies the brand’s mission of “vitality for every moment”.

The design uses the brand’s signature red as the primary color, with a giant clock installation as the visual centerpiece. This echoes the Everytime concept of “health support at every moment” and, together with the city waterfront setting and themed zones, forms a complete brand experience journey.

The Segway 2026 Global Distributors Conference, themed “LEAD THE WAY, SHAPE THE FUTURE”, is designed as a multi-functional event that combines brand showcasing, product experiences, and business networking. The design adopts a minimalist and modern visual language, using white and black as the main colors, complemented by brand red and blue accents to convey professionalism, dynamism, and technological advancement.