Lotus Emira Auto Show Booth Design | "Ignite the Thrill" Themed Space

Written By Benny Duan

Project Overview

PixSpark designed an immersive auto show booth for Lotus, highlighting technology and speed within a limited space.

Design Highlights

  • Brand Identity & Visual Impact: Signature black and yellow palette, geometric lines, and neon lighting create a futuristic atmosphere.

  • Dynamic Vehicle Display: Circular lighting ceiling and flowing laser beams enhance the visual perception of speed and technology.

  • Interactive Experiences: Racing simulator zone and brand heritage wall engage visitors while communicating Lotus DNA.

  • VIP Lounge: Second-floor area balances business networking with premium brand presentation.

Project Outcome

The booth maximized brand presence and racing spirit within a compact footprint, delivering a visually striking and interactive experience that reinforced Lotus’s identity and appeal.

Benny Duan
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